Earth Fare, "the healthy supermarket," entered Charlotte last year. We've had other natural & alternative grocers (Talley's Green, Berrybrook, The Home Economist and the Fresh Market, to name a few) but Earth Fare seems to be agressively expanding and can be best compared to Whole Foods, who will debut in Charlotte in 2008 (in Elizabeth, with a SouthPark store coming in 2009). Speaking of SouthPark, Earth Fare plans to open their store there at Morrison in Spring 2007*. I personally reccomend shopping at Earth Fare because they don't carry products that contain hydronogated oils, artifical colorings, trans fats, and most importantly, high fructose corn syrup. It's important to note this Earth Fare was planned originally as the location of Lowes Foods (which later built a store 2 miles south on Hwy 521).
*according to earthfare.com