Sears at Friendly Center with new embellishments and a new logo masking the old facade on the Pembroke Avenue side.
Previously, we showed you pictures of how Greensboro's Sears department store is downsizing their foot print at their building (which they own) and leasing half of the bottom lower level to Whole Foods Market at Friendly Center. The building, which retained a lot of its brutalist 1970s elements for a long time, is still in the process of undergoing a drastic transformation. Whole Foods Market is still scheduled to open sometime in Spring 2012, along with the new Charlotte store as well.
The Sears portion of Friendly Center has been recast as 'Sears Plaza,' sporting the new logo. It should also be noted this Sears store is perhaps one of the first in the country, if not the first, to have the new logo. The entire process of this transformation is quite unique, as you don't see a 1970s department store downsize everyday to accommodate an upmarket grocer. Whole Foods is reaping the benefits of a prime location and Sears' woes.
November: Work continues to transform Sears in time for the shopping season:
December: The new Sears logo is displayed and awnings continue to go up around Whole Foods.