Perhaps you've never seen a Kroger store like this before. This store is a Kroger Marketplace, their hyper mart format, located in Knoxville, Tennessee's Farragut neighborhood. The store includes everything from an expanded organic selection to international selection to furniture. It seems to be a concept that Kroger is testing out in select markets before rolling out new stores or potentially converting older stores. Clearly the store was built in response to stores like Wal-mart Supercenter, SuperTarget and Super Bi-Lo.