Perhaps you've never seen a Kroger store like this before. This store is a Kroger Marketplace, their hyper mart format, located in Knoxville, Tennessee's Farragut neighborhood. The store includes everything from an expanded organic selection to international selection to furniture. It seems to be a concept that Kroger is testing out in select markets before rolling out new stores or potentially converting older stores. Clearly the store was built in response to stores like Wal-mart Supercenter, SuperTarget and Super Bi-Lo.
4 comments:
Looks a lot like the newer Kroger stores we have in Roanoke, though they're not Marketplace stores...yet.
Maybe Kroger can buy some closed former Super Kmarts and turn them into Kroger Marketplaces (such as in Memphis, VA, NC, OH, CO, etc) now that there are only a few dozen Super K's left...
Seems interesting, but really, most of the time all I want is just a normal, medium-sized, grocery store. I'm quickly becoming a dinosaur in my middle age...
I definitely don't like the floors, though...I have the same issue with Harris-Teeters around here (and in ATL when they were there) -- the brown color just looks blah, and while I know the floors are clean, having a brown color just makes it seem stained all the time.
Say, how'd the last chain that used "Marketplace" in its name turn out?
(Too soon?)
They should call them Kroger Super-Sav as an ode to the old Kroger Sav-On stores.
Personally, Kroger lacks an edge in prices and quality, which will make this a pretty risky venture for them compared to other concepts like it.
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