Trader Joe's describes itself as "your unique grocery store". Products sold at "TJ's" include gourmet foods, organic foods, vegetarian food, unusual frozen foods, imported foods, domestic and imported wine, "alternative" food items, and basics like bread, cereal, eggs, and produce. Some non-food items, including personal hygiene products, household cleaners, vitamins, pet food, and plants and flowers, are also available. Many of the company's products are considered environmentally friendly.
Trader Joe's sells many items from any of several of its own private labels. Such labels are quirkily named by the ethnicity of the food in question, such as Trader Jose's (Mexican food), Trader Ming's (Chinese food), Baker Josef's (bagels), Trader Giotto's (Italian food), Trader Joe-San (Japanese food), Trader Johann's (lip balm), and Trader Darwin's (vitamins).
Trader Joe's is also known as the exclusive retailer of Charles Shaw wine, popularly known as Two Buck Chuck because of its $1.99 a bottle price in California (although in some locales it sells for over $3 a bottle, due to varying state liquor taxes and transportation costs).