Visual Store has a great article on Bloom and how this concept works (Images too). A perk is being able to scan your own items before you place it in the cart, and that certainly helps make Bloom certainly is "a different kind of grocery store." The Bloom picture above is the flagship store at Sugar Creek Rd & Harris Blvd. It is about 39,000 square feet and opened brand new in 2004.
Tabletop Circle - Essential items centered around this section.
Bloom at Greensboring.com
Info about iPal at Treo Systems